Impact of Communication in Business for Delivery - myassignmenthelp

Question: Write about theImpact of Communication in Business for Delivery. Answer: Use of communication in Business Communication is the key to a successful business and marketing strategy. Starting from the intercommunicating members of the organization to the marketing of the products, everything is based on communication. An organization is even useless without the communication between the employees (Cornelissen Cornelissen, 2017). Shared or personal communication tools are used in organizations in this regard. For marketing, the organizations mostly use social media as a communication tool as it has a far-reaching effect than verbal communication marketing. For instance, the commercial advertisements create more impact in marketing than a free sampling procedure does. Again, interpersonal communication throughout the hierarchy of an organization through emails and other tools is the only key where clarification and knowledge transfer is flawless. Otherwise, there are higher chances of miscommunication and knowledge gap. Value of Information to an Organization Information is a vital attribute to deal with in any kind of organization. The consumer and employee information are important details that are needed for a seamless structural flow in an organization. However, all these information are discrete and should be kept confined as much as possible. In an instance, it has been found that the letter and parcel transport courier service in Australia, called the Fastway Couriers have been operating since 1983 starting with a single van (Hearn, 2014). However, now it is a declining organization based on the communication services ever since. Weak connections within the organization and within the employees have only declined the organizations communication system. Failing to implement the newest strategy of availability of the services online for Fastway Couriers has made the consumer base weaker. Information mishandling Mishandling of information can have blasphemous effects in an organization. For instance, in the month of April in 2013, an employee of Applebee had posted an image online displaying a receipt a customer left for her. However, she was immediately fired from her position by the management as soon as they found out (Ahmed, 2014). This was due to the violation of customer privacy that the employee has committed even without realising. In the similar way, personal information of a customer is of utmost importance for the Fastway Couriers. It deals with the discrete personal information of its customers. This is because it deals with transfer of letters and couriers of its customers. Any mishandling of information may lead to blasphemous consequences. As of now due to mishandling of products, Fastway has over 2,800 poor customer reviews. Thus, from this situation we could infer that information mishandling is also a source of communication that can be extremely harmful to an organization structure. Process to utilise communication successfully in the organization Effective communication is the only way an organization can thrive in the industrial era. In case of the courier service organization Fastway Couriers, there have been poor customer reviews since the communication services have dropped each day after the inception of the company (Liang et al., 2014). This has simply occurred due to the communication system degradation with the passing of time. The company could not adapt to the digitization of services and thus started to lose their customer base one by one. Reference Ahmed, T. (2014). Customer perception about UCBL's remittance services. Cornelissen, J., Cornelissen, J. P. (2017).Corporate communication: A guide to theory and practice. Sage. Hearn, J. (2014). 11. Delivering the goods to households: would further regulation help or hinder?.The role of the postal and delivery sector in a digital age, 146. Liang, K. Y., van de Hoef, S., Terelius, H., Turri, V., Besselink, B., Mrtensson, J., Johansson, K. H. (2016). Networked control challenges in collaborative road freight transport.European Journal of Control,30, 2-14.